Compass
The whole funnel on one page, with the arithmetic already done.
Compass sells an AI knowledge assistant to banks, credit unions, and other buyers who cannot let their documents leave their own cloud. Those buyers arrive already comparing it to ChatGPT Enterprise and Copilot, so the site names both, publishes the price, and lets a prospect compute their own payback on a slider before anyone asks them for a meeting. It is fourteen sections on one page, static files, and no backend.
The shortlist.
- 01Fourteen sections carry a buyer from problem to booked demo without a second page load
- 02Rotating hero headline over a WebGL wave field drawn with custom vertex and fragment shaders
- 03Interactive ROI calculator: four sliders, live hours-saved and annual-savings math, cited assumptions
- 04Competitors named outright and answered line by line rather than gestured at
- 05Usage-based pricing published in full, down to a plain-language explainer of what a token is
- 06Demo scheduling and contact run through HubSpot drawers that load on open, not on page load
- 07No build step and no backend: static files with GA4 for measurement
Capabilities, in plain language.
One page, the whole funnel
Problem, comparison, features, use cases, proof, process, pricing, ROI, objections, then the demo booking. A buyer who scrolls once has seen the entire case, and there is no navigation decision anywhere in it.
The calculator does the selling
Four sliders for headcount, blended wage, lookups per week, and minutes per lookup. The panel resolves live to hours saved, weekly dollars, and annual savings against the $200 platform fee, with the underlying research named in the footnote.
Naming the competition
ChatGPT Enterprise, Microsoft Copilot, and Google Gemini each get their own card and four specific objections, with Compass carded underneath as the recommended answer. The section only works because it is willing to be specific.
Booking without a backend
The demo calendar and the contact form are HubSpot embeds inside slide-over drawers, instantiated the first time a drawer opens. Nothing about the funnel requires a server, so the whole site is static files.
A look around.
The comparison section, taking ChatGPT Enterprise, Microsoft Copilot, and Google Gemini card by card before carding Compass underneath as the recommended option.
The ROI calculator: four sliders for headcount, wage, lookups per week, and minutes per lookup, resolving live to 167 hours saved a week and $243K in annual savings.
The parent-company section, placing Compass alongside Virtual Banker, Conversion Concierge, and Touchtone Banker in the Directlink product family.
The homepage on a phone, where the rotating headline stacks above the question diagram.